Post by Ed Becker on Jul 12, 2012 4:51:01 GMT -6
www.marketwatch.com/story/tout-tag-teams-with-wwer-2012-07-11
Never heard of Tout. This looks interesting, though as it can tie the social media stuff together. Like the rug that tied the room together. Damn carpet pissers.
As much as I hate to admit it, social media is very necessary. It's an easy way for fans to participate. In my radio gig, I can say the same thing on the air and get two calls or I can put it on the station FB page and get 15 comments.
Also, for those who feel the 3.x share for Raw is bad and the product sucks because it doesn't pull the numbers that it did in the Attitude Era, it'll never happen again. I've said it before, I'll say it again: There were fewer choices for viewers then than there are now. Look at your cable offerings 15 years ago and look at them now. There's a lot more out there now. Wrestling products are cheaper to produce than dramas. Wrestling and bowling were staples of early television. Easy and cheap to produce with a good return. Universal loves their partnership with Vince. They both make money. Spike seems to be more than good with the 1-ish that TNA does.
Ratings don't matter for shit. It's all about selling sponsorships and ROI. There's more channels which dilutes the pool of numbers. I've seen this first hand at a few radio stations I've worked for that didn't have the greatest ratings, but they sold ads. One of the stations I worked for (before I got there) was a kiddie top-40 that had Arbitron numbers coming out of their asses, but they couldn't sell 12-24 enough. The Pepsi, Coca-Cola, Great America buys weren't enough. They flipped to alternative in the mid '90's where they still are and are doing alright.
Jesus... with this brutal economy you gotta be good to sell. My cluster is offering packages at 54% off just to fill inventory (spot loads). We aren't a jabroni group. Two of our morning shows probably account for 50% of all listeners 25-54, the money demo. WWE and TNA can sell. They have spots in every break. That's what matters.
Never heard of Tout. This looks interesting, though as it can tie the social media stuff together. Like the rug that tied the room together. Damn carpet pissers.
As much as I hate to admit it, social media is very necessary. It's an easy way for fans to participate. In my radio gig, I can say the same thing on the air and get two calls or I can put it on the station FB page and get 15 comments.
Also, for those who feel the 3.x share for Raw is bad and the product sucks because it doesn't pull the numbers that it did in the Attitude Era, it'll never happen again. I've said it before, I'll say it again: There were fewer choices for viewers then than there are now. Look at your cable offerings 15 years ago and look at them now. There's a lot more out there now. Wrestling products are cheaper to produce than dramas. Wrestling and bowling were staples of early television. Easy and cheap to produce with a good return. Universal loves their partnership with Vince. They both make money. Spike seems to be more than good with the 1-ish that TNA does.
Ratings don't matter for shit. It's all about selling sponsorships and ROI. There's more channels which dilutes the pool of numbers. I've seen this first hand at a few radio stations I've worked for that didn't have the greatest ratings, but they sold ads. One of the stations I worked for (before I got there) was a kiddie top-40 that had Arbitron numbers coming out of their asses, but they couldn't sell 12-24 enough. The Pepsi, Coca-Cola, Great America buys weren't enough. They flipped to alternative in the mid '90's where they still are and are doing alright.
Jesus... with this brutal economy you gotta be good to sell. My cluster is offering packages at 54% off just to fill inventory (spot loads). We aren't a jabroni group. Two of our morning shows probably account for 50% of all listeners 25-54, the money demo. WWE and TNA can sell. They have spots in every break. That's what matters.
